iStock_000017184567_Full.jpg

As a business owner, it’s important for you to create your own brand if you want to stand out from your competition. Some business owners just cut price for their products or services or may copy what another business may be doing. In order to stand out from the crowd, you will want to focus your efforts on making your company unique so that customers will remember you.

A successful business will concentrate on the customer. What does your client need or how can you make their job easier? Find solutions to these questions and then do the job better than anyone else. Stand out by determining what you do best and how you can create added value.

It’s important to know your client on a personal level and make them feel as if they are your only customer. Provide them with outstanding service from the proposal to closing on a product or service. Always follow up and stay in touch with clients.

Pick the market you will serve and then focus to become the expert. Basically, find your niche. You can’t serve everyone so choose a specific area in which to focus your service. Aim to become an expert by creating blogs, videos, training, or write a book. Customers seeking answers to their specific problems will seek out your business.

If your company is new or you are just starting out, create a unique offer. This can be in the form of a discount for them to try your product or service. 


Consider ways to differentiate your company by looking for ideas and extra additions to your product or service that offer something special for your client. For example, my mother in law takes her car into the dealer service center for routine maintenance a couple times a year. She calls to make an appointment for the car and the dealership also makes her an appointment with a nail manicurist who works on site. She gets her nails done for free while she is waiting for her car to be serviced. When my wife gets her hair done at the salon, they always offer her a glass of wine. Any type of luxury add on will help to retain customers over the long term.

Once you chose a direct strategy to make your business stand out from the crowd, the marketing and promotion efforts should be focused on your unique differences so that your business is set apart from the competition.

This article was originally featured on Teamrunsmart.com.

SHARE THIS:

Related information

Managing an Over the Road Trucking Company

When you have your own trucking authority, you are just as much of a business owner as you are a truck driver. There is a lot more to manage that you previously didn’t have to as a company driver. Let’s take a look at a few of the major responsibilities that come with being an owner-operator managing your own over the road trucking company.

 

Read full story

Do I Need a Trucking Business Plan?

When starting a trucking company, do you need a trucking business plan? The short answer is...YES. Writing up your trucking business plan is one of the first things you need to do! Your business plan will allow you to clearly define your trucking business and give you some direction before you get out on the road.

Read full story

Business is Great, but the Pendulum Always Swings

Headlines are saying we're currently in the best economy for truckers that the industry has ever seen. Some experts even predict things will be great for truckers into the year 2020. However, this might be a good time to plan ahead and consider that things always change. In fact, change is probably the one thing in trucking that we can always count on.

Read full story

KEEP YOUR BUSINESS BETWEEN THE LINES WITH USEFUL INFORMATION SENT RIGHT TO YOUR INBOX.

Sign Me Up